Google questions 4,000 NGOs: Is the generative AI revolution on the move?

Nonprofits around the world play a crucial role in their communities—offering education, protecting the environment, and supporting those in need. Yet, many of these organizations face constant challenges: limited resources, overwhelming administrative work, and not enough time to focus on their mission.

Recent research shows that generative AI can boost productivity by 66%, making it a game-changer for nonprofits. By automating smaller, time-consuming tasks, AI can free up staff to concentrate on high-impact initiatives. But how ready are nonprofits to embrace this technology?

Google surveyed more than 4,000 organizations in the Google for Nonprofits program. The results reveal key insights into both the opportunities and challenges of adopting AI in the nonprofit sector. In this blog, we’ll share three major takeaways from the research and highlight some practical AI tools that nonprofits can start using today. Whether you’re looking to streamline workflows or enhance donor engagement, AI could be the support system your organization needs.

Generative AI, new marketing frontier for NGOs: 75% believe it.

Google survey revealed that 75% of nonprofits believe generative AI has the potential to revolutionize their marketing efforts. From crafting compelling ad copy to running personalized awareness campaigns, nonprofits recognize AI’s ability to streamline and enhance their communication strategies.

One of the most immediate applications of AI in the nonprofit sector is content creation for fundraising and outreach. Writing engaging, customized messages is time-consuming, but AI-powered tools, like responsive search ads in Google Ads, simplify the process. These tools automatically test different ad variations, learning which combinations resonate most with potential donors and supporters.

A powerful example comes from the United Nations Development Program (UNDP), which leveraged Google Ad Grants to serve 48 million public service announcements. These ads encouraged voter registration and promoted local causes, such as supporting female entrepreneurs, reaching audiences most likely to take action.

By embracing AI-driven marketing, nonprofits can optimize their outreach efforts, engage new donors, and amplify their mission more effectively. As technology evolves, leveraging AI for personalized and data-driven marketing will become essential for organizations looking to maximize their impact.

Why does generative AI remain a mystery for two-thirds of associations?

A recent survey revealed that two-thirds of nonprofits see a lack of familiarity with generative AI as their biggest hurdle to adoption. While four in five organizations recognize the potential of AI in their work, nearly half aren’t yet utilizing the technology. Most respondents expressed uncertainty about how AI could fit into their operations.

However, we’ve seen firsthand that with proper training, nonprofits can harness generative AI to enhance their impact. When nonprofits understand how to use AI effectively, it opens new avenues for community support. For example, AI-powered career coaches and tutors can offer personalized guidance to job seekers and students. Similarly, queryable databases provide invaluable insights, allowing policymakers and the public to explore critical issues such as the UN’s Sustainable Development Goals in greater depth.

Google latest accelerator, focused on generative AI solutions, highlights 21 nonprofits already using this technology in innovative ways. By demystifying generative AI and showing nonprofits its practical applications, Google help them unlock its full potential, driving greater social impact and supporting their communities in transformative ways.

How 40% of NGOs are at risk of disappearing due to lack of AI training

A recent survey revealed that 40% of nonprofits reported no one in their organization had formal training in AI. While nonprofit professionals excel in their mission, many aren’t tech experts, leaving them searching for accessible, cost-effective training on generative AI—ideally tailored to the social impact sector.

Recognizing this gap, Google launched a productivity guide designed to help nonprofits harness the power of AI. This guide, created to complement Gemini for Google Workspace, equips nonprofits with practical ways to leverage generative AI tools. From crafting compelling grant proposals to streamlining volunteer communications, AI can significantly improve productivity and efficiency. It also helps nonprofits create marketing images, organize donor databases, and more.